Friday, 4 July 2014

Do you know how to #create products customers #love ? #business #technology #startup #leadership #strategy

Inspired: How To Create Products Customers Love

Marty Cagan 

Popular Highlights 

  1. 1. What alternatives are out there now? (competitive landscape) Why are we best suited to pursue this? (our differentiator) Why now? (market window) How will we get this product to market? (go-to-market strategy) What factors are critical to success? (solution requirements) Given the above, what’s the recommendation? (go or no-go)
  2. 2. The product manager has two key responsibilities: assessing product opportunities, and defining the product to be built.
  3. 3. For virtually all product decisions, the key is to properly frame the decision to be made, and to first get everyone on the same page in terms of: What problem exactly are you trying to solve? Who exactly are you trying to solve this problem for—which persona? What are the goals you are trying to satisfy with this product? What is the relative priority of each goal?
  4. 4.  The product manager is responsible for defining—in detail—the product to be built, and validating that product with real customers and users. The product marketing person is responsible for telling the world about that product, including positioning, messaging and pricing, managing the product launch, providing tools for the sales channel to market and sell the product, and for leading key programs such as online marketing and influencer marketing programs.

    5. Winning products come from the deep understanding of the user’s needs combined with an equally deep understanding of what’s just now possible.

Thursday, 3 July 2014

Code Red: How to Protect Your #Savings From the Coming #Crisis #Wealth @johnfmauldin

Code Red: How to Protect Your Savings From the Coming Crisis 

John Mauldin , Jonathan Tepper 

Click here to read more.


Popular Highlights
1.     By far the best real-time predictor of economic activity is the yield curve.
2.     Let us be very clear. Japan is about to unleash the most significant currency       war the world has ever seen.
3.    Inflation will eat away at savings, government bonds will be destroyed as a         supposedly safe asset class, and assets that benefit from inflation and money       printing will do well.
4.   Central bankers hope that unconventional policies will do the trick. If     everything goes as planned, inflation will quietly eat away at debt, stock markets will go up, house prices will go up, everyone will feel wealthier and spend the newfound wealth, banks will earn lots of money and become solvent, and government debts will shrink as taxes rise and deficits evaporate. And after all is well again, central banks can go back to the good old days of conventional policies. There is no guarantee that will happen, but that’s the game plan.
5.      Bernanke understands that the world has far too much debt that it can’t pay back. Sadly, debt can go away via only: (1) defaults (and there are so many ways to default without having to actually use the word!), (2) paying down debt through economic growth, or (3) eroding the burden of debt through inflation or currency devaluations.

Everything Connects: How to #Transform and #Lead in the Age of #Creativity, #Innovation, and #Sustainability #leadership #business


Everything Connects: How to Transform and Lead in the Age of Creativity, Innovation, and Sustainability 
Faisal Hoque (Author)Drake Baer (Author)

Click here to read more.

Popular HIghlights
  1. “In the beginner’s mind there are many possibilities, but in the expert’s there are few.
  2. Beginner’s mind, then, is a practice of approaching our experiences empty of assumptions.
  3. Innovation does not happen on a spreadsheet, slide show, or product line. Innovation occurs in the interaction between people.
  4. The wise leader, then, is forever a student of the causality that makes up her endeavor.
  5. At an interpersonal and organizational level, we can surround ourselves with people who shine light onto our various blind spots and treat them in a way that encourages expansive, adaptive behavior.