Do you know how to #create products customers #love ? #business #technology #startup #leadership #strategy

Inspired: How To Create Products Customers Love

Marty Cagan (Author)

Popular Highlights 

1. 1. What alternatives are out there now? (competitive landscape) Why are we best suited to pursue this? (our differentiator) Why now? (market window) How will we get this product to market? (go-to-market strategy) What factors are critical to success? (solution requirements) Given the above, what’s the recommendation? (go or no-go)

2. 2. The product manager has two key responsibilities: assessing product opportunities, and defining the product to be built.

3. 3. For virtually all product decisions, the key is to properly frame the decision to be made, and to first get everyone on the same page in terms of: What problem exactly are you trying to solve? Who exactly are you trying to solve this problem for—which persona? What are the goals you are trying to satisfy with this product? What is the relative priority of each goal?

4. 4.  The product manager is responsible for defining—in detail—the product to be built, and validating that product with real customers and users. The product marketing person is responsible for telling the world about that product, including positioning, messaging and pricing, managing the product launch, providing tools for the sales channel to market and sell the product, and for leading key programs such as online marketing and influencer marketing programs.

   
   
   5. Winning products come from the deep understanding of the user’s needs combined with an equally deep understanding of what’s just now possible.
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