Thinking, Fast and Slow #leadership #psychology #motivational #quotes #books #brain #learning

Daniel Kahneman

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1. This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution.
2. The gorilla study illustrates two important facts about our minds: we can be blind to the obvious, and we are also blind to our blindness.
3. A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.
4. Mood evidently affects the operation of System 1: when we are uncomfortable and unhappy, we lose touch with our intuition.
5. People tend to assess the relative importance of issues by the ease with which they are retrieved from memory—and this is largely determined by the extent of coverage in the media.