#Tips to Make The Competition Irrelevant? #blue ocean #strategy #business #marketing #value #innovation

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant 

W. Chan Kim (Author), Renee Mauborgne (Author)

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Popular Highlights

1. Value innovation occurs only when companies align innovation with utility, price, and cost positions.
2. Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.
3. The only way to beat the competition is to stop trying to beat the competition.
4. those that seek to create blue oceans pursue differentiation and low cost simultaneously.
5. A strategic move is the set of managerial actions and decisions involved in making a major market-creating business offering.